1990s
1990: Ken Burns's The Civil War, an 11-hour television documentary event, features over 16,000 images of the war with an eye to poetic detail and a respect for the narrative force of the individual image. It wins a primetime Emmy and dozens of other awards.
WETA premieres Nine Months, a weekly half-hour program following the pregnancies of eight local women at risk of having low birth weight babies. WETA's outreach department works with school and government officials, health care professionals, social service agency personnel and others to reach nontraditional audiences with videotapes, print materials and special events.
1991: WETA premieres Talking with David Frost, a critically praised series of monthly interviews with host David Frost and guests, including President and Mrs. George Bush, Andrew Lloyd Webber, General Norman Schwarzkopf and former British Prime Minister Margaret Thatcher.
Folk Masters, a co-production of WETA 90.9 FM, Carnegie Hall and Radio Smithsonian, begins with the 13-part series Traditional Music in the Americas hosted by folklorist Nick Spitzer.
WETA celebrates its 30th anniversary with WETA Day at the National Zoo.
Award-winning National Geographic Specials become part of WETA presentations at 8 p.m. on November 13, with Hawaii: Strangers in Paradise.
1992: Ken Burns's Empire of the Air: The Men Who Made Radio premieres as a television documentary and a radio drama.
WETA broadcasts the first over-the-air transmission of a digital high-definition television (HDTV) program in this country, from the WETA transmission tower in Bethesda, Maryland, to the U.S. Capitol.
Sharon Percy Rockefeller and the Children's Television Workshop's Cookie Monster announce WETA's three-year commitment to the Sesame Street Preschool Educational Program initiative.
WETA creates Convention Night in Review and Why Bother Voting? as part of a comprehensive election-year coverage campaign to educate and encourage participation among viewers and listeners.
1993: On July 1, WETA 90.9 FM begins broadcasting to over 200,000 people in southern Pennsylvania and western Maryland through repeater station WETH 89.1 in Hagerstown, Maryland.
To honor the 40th anniversary of the Newport Jazz Festival, President and Mrs. Clinton host a jazz performance at the White House, the first in a new series of WETA's In Performance at the White House specials.
For the Living, WETA's program on the development and construction of the U.S. Holocaust Museum, debuts for a national audience.
1994: WETA launches PTV: Ready To Learn, a groundbreaking service of children's programming featuring new series, innovative break segments, educational materials and training sessions throughout the Greater Washington community.
Washington Week in Review, in its 27th year, undergoes a changing of the guard. Venerable host Paul Duke retires from the show after more than 20 years as moderator. Veteran journalist Ken Bode joins the panelists as the new head of the table.
Washington Week in Review joins America Online, allowing viewers to communicate with panelists and other viewers and access a wealth of information about the government.
WETA presents Ken Burns's Baseball, a definitive film history of our nation's pastime in nine "innings." President and Mrs. Clinton host the Washington screening of the film at the National Theatre and with a White House reception.
A Salute to Slava kicks off the new television series The Kennedy Center Presents in celebratory tribute to the National Symphony Orchestra's departing music director, Mstislav Rostropovich.
1995: WETA launches a new local public affairs series, Here & Now, hosted by Derek McGinty. The weekly half-hour program covers issues, events and people in the news in metropolitan Washington, using a mix of field production and studio interviews.
WETA purchases property to consolidate studios and offices in one facility in the Shirlington area of Arlington, Virginia.
WETA acquires CapAccess, an interactive computer network that connects Greater Washington area schools, libraries, local governments and community service organizations and also helps users connect with other communities and information resources throughout the Internet and the World Wide Web. WETA also begins to maintain its own website during the spring.
Robert MacNeil retires from The MacNeil/Lehrer NewsHour after 20 years co-anchoring. The program becomes The NewsHour with Jim Lehrer.
1996: WETA partners with Wisconsin Public Television and KTCA to produce Citizens '96, a six-part series airing throughout the election year. Designed to explore citizens' agendas for the 1996 presidential campaign, the series combines reports from public television stations, partnering with newspapers and radio stations across the country, town hall discussions, an online component and citizen discussion groups.
WETA announces plans to construct a digital broadcast facility capable of broadcasting in HDTV. The facility is scheduled to be operational by 1998. On July 24, WETA receives an experimental license from the FCC for digital television broadcasting. WETA broadcasts on Channel 34 for the experimental period.
LD OnLine is launched on October 25. This comprehensive website provides in-depth, interactive information about learning disabilities to parents, teachers and children around the world.
1997: WETA constructs a DTV transmitter, which is first tested on April 3. During President Clinton's 1997 inauguration, WETA and NHK, Japan's public broadcasting network, co-produce coverage of the ceremony, parade and balls in full high-definition television format. The programs air on Japan's daily HDTV service.
WETA signs an agreement with Store of Knowledge, Inc., a California-based retail chain affiliated with over 20 public broadcasting stations around the country, to open WETA Store of Knowledge at the Fashion Centre at Pentagon City on April 30. The stores feature a selection of specialty gifts spanning over 60 subjects including history, science, the arts, foreign language, and self-improvement, as well as a section dedicated exclusively to products related to public broadcasting. Washington-area locations come to include Tysons Corner Center, Fair Oaks Mall, Pentagon City Mall and Georgetown Park. Until 2001, WETA owns a minority interest in WETA Store of Knowledge.
In August, WETA broadcasts its first-ever production in HDTV, Impressionists on the Seine. Based on the exhibit by the same name at the Phillips Collection in Washington, D.C. , the program features masterpieces of Impressionist art with views of the Seine River in high-definition format, along with interviews and commentary.
1998: In January, WETA successfully transmits digital television (DTV) programming to a personal computer (PC). The test was conducted by WETA and Intel Corporation to study the delivery of digital television, with added data such as interactive educational materials, to PCs. Images from WETA children's series Cover to Cover are digitized, stored on computer hardware and then sent through WETA's DTV transmitter in Arlington, Virginia, to the station's headquarters – 4.23 miles away. The program is received by a prototype 8VSB ATSC-compliant receiver PCI card and displayed on a Pentium® II processor-based system.
In May, WETA restructures its internal operations in a move to reposition the company for the new competitive landscape. The new internal structure separates the activities of the company into four operating groups – The Greater Washington Broadcast Group, The National Programming Group, The WETA Business Development Group and The Corporate Services Group – and emphasizes broadcasting to the Greater Washington community as its core mission.
In June, WETA presents its first annual Travel Auction for viewers to bid on a selection of vacations, luxury items and gourmet treats from around the world.
In November, WETA kicks off its inaugural digital broadcast with the premiere of WETA HD Showcase, an original half-hour program highlighting the company's HDTV productions. To give viewers an opportunity to experience WETA's digital service, WETA forms partnerships with retailers in the Greater Washington area to demonstrate HDTV on in-store digital sets receiving WETA's signal.
In December, WETA President and CEO Sharon Percy Rockefeller announces the development of FANFARE: The Classical Music Channel, an advertiser-supported 24-hour network devoted exclusively to showcasing classical music through music videos, news and interviews with Dick Cavett as primary host.
1999: In January, WETA forms a partnership with The Freedom Forum, a nonpartisan and nonprofit media-oriented foundation, to create a new public affairs cable network called Forum Network. The cable network, perhaps the first to be created by a private foundation in partnership with a public television station, is intended to serve the Greater Washington metropolitan area. It is expected to present original programs and public affairs and news programs currently airing on WETA, as well as other programs offered by the public television broadcasting system not available on WETA.
On January 18, WETA launches a 24-hour classical music service online, broadcasting WETA's 90.9 FM programming and news breaks to listeners worldwide over the Internet.
In April, Discovery Communications, Inc., a privately held, diversified media company headquartered in Bethesda, Maryland, announces its partnership with FANFARE, a cable classical music network created by WETA.
In April, WETA launches Potomac Adventure, a major multimedia initiative covering the Potomac River that included extended coverage on weta.org.
In May, Frank Lloyd Wright, a production of WETA Washington, D.C., and Florentine Films and a General Motors Mark of Excellence Presentation, is selected to receive a George Foster Peabody Award. This is WETA's 11th Peabody Award and the second garnered by a production of WETA and Florentine Films. Ken Burns's The Civil War was the first.
In May, WETA TV broadcasts the first publicly demonstrated digital multicast signal in the Greater Washington area as part of an effort to showcase the technological promise of digital television. Viewers are invited to local Myer-Emco stores to view four programs broadcast simultaneously on WETA Digital Channel 27.
On June 1, WETA 90.9 FM adds NPR's Morning Edition to the weekday morning program lineup and Weekend Edition to weekend morning programming.
In July, WETA 90.9 FM begins broadcasting as WETA 88.9 FM in Frederick, Maryland, after a translator antenna is installed on Gambrill Mountain to allow clear reception of 90.9 FM's radio programming.
In August, WETA's senior vice president for technical and support services and chief financial officer Joseph Widoff succeeds Linwood Lloyd as chief operating officer. N. William Jarvis, WETA's senior vice president for business development and general counsel, becomes executive vice president for the Greater Washington Broadcast Group.
In September, veteran broadcast and print journalist Gwen Ifill joins PBS as a senior correspondent for The NewsHour with Jim Lehrer and as moderator and managing editor of Washington Week in Review. Ifill's first broadcast on Washington Week in Review in her new role is October 1, and her first appearance as senior correspondent on The NewsHour with Jim Lehrer is October 4.
In October, WETA 90.9 FM broadcasts transitioned to the new digital master control on the second floor of Campbell Place.
In November, WETA and the Freedom Forum, citing insufficient commitments for carriage from cable systems operators, end plans to develop Forum Network, a new public affairs cable network that was to serve the Greater Washington metropolitan area.
On November 15, WETA's television broadcast transmissions transition to the new digital master control, and WETA begins broadcasting HDTV transmissions 24 hours a day.
December marks Sharon Percy Rockefeller's 10-year anniversary as president and chief executive officer of WETA.