This Month's
WETA Focus

March 2010

As you survey WETA’s offerings on WETA TV 26 and WETA HD this month, you will note that considerable airtime is devoted to our spring television pledge drive, our annual March fundraising campaign in which donors pledge their financial support for WETA’s broadcasts and services. During these important drives, WETA raises vital revenues that we use to directly fund our ongoing service to the public: to acquire and broadcast the programs and series you love, and to create new productions too.

This month, you can find a host of engaging viewing opportunities — from specials offering expert advice on health matters, personal finance or travel, to musical performances and historical films (including intriguing local documentaries created with your support, and an episode of Ken Burns’ landmark film and co-production with WETA, The Civil War).

We carefully select this programming because it is entertaining and informative, and because it provides opportunities for viewers to support WETA.

So who tunes in for pledge programming? The answer may surprise you. What many people do not know is that WETA viewers and members who enjoy our regular broadcasts — ongoing mainstay series such as Masterpiece, NOVA, PBS NewsHour and Frontline — also delight in the diverse offerings of our pledge broadcasts, from doo wop concerts to “self-help” advice. How do we know? People tell us as they pledge their support by phone or via our website, weta.org.

Curious and thoughtful people, our viewers clearly enjoy a wide range of programming. Many thanks to all of you for tuning in — and for supporting WETA with your pledges.

Sharon Percy Rockefeller
President and CEO
WETA Public Broadcasting